How to Succeed at Online Business Without Even Trying
By Ann McDonald
Everything is energy… resonance… all of it…
Think of it this way: babies scoot before they crawl, then crawl before they walk… as they grow… the crawl becomes a wobbly walk to a walk to a run.
It is sequencing. Energy in sequence, a resonance if you will.
As entrepreneurs, we often forget that how one thing works is how everything works. This is because everything is energy… including us and our brands.
Therefore, I can give you the pre-flight checklist for a 747.
I can also give you the actual checklist for a 5, 6, 7, or 8-figure brand in the online space. In fact, you will have all the steps.
Heck, you can even photocopy those checklists… and give them to others… add your logo… change a few things… and voila!
However, the reality is no one is going to get on that airplane, literal or proverbial, that has any nose for authentic resonance…
Why?
Because they don’t believe you. The energy doesn’t pass the sniff test.
But that’s ok. It’s actually good news.
By the way, your subconscious… it doesn’t believe you either, because you’ve never actually flown an airplane… or done whatever it is that you are attempting to sell…
… even though you have the actual full checklist that is the actual working checklist… that works… for pilots… and other entrepreneurs…
Please believe me when I say this is good news!
Do you know how many one-hit wonders I’ve seen come and go since 2008? A whole lotta lotta of them…
The truth is, you are way better than that.
Here’s the thing: you can coach Tom Brady and not have been a Superbowl-winning QB… But it’s tough to coach TB if you’ve never actually coached other QBs or been a QB coach…
My heart is to help, because you have something the world needs… but the resonance is not there…
It doesn’t pass the sniff test.
And the people who come in through that door – you do not actually want… because you are attracting, well… who you are, not who you want to be… So, up the sniff test score & things will get better fast…
Pinky promise.
Do you know why I build so many lifestyle brands? Because a lot of people are too proud to build them… and they miss out on the entire population of the buying world… while they try to go big because they have the checklist…
