The 2024 U.S. holiday season saw online spending reach a record $241.4 billion, driven by significant discounts, mobile shopping, and AI innovations. Retailers offered enticing deals, especially in electronics and apparel, while more consumers turned to smartphones for shopping. AI-powered chatbots significantly boosted customer traffic, enhancing the shopping experience. Additionally, Buy Now, Pay Later services saw a surge, reflecting a shift toward flexible payment options. These factors highlight the growing role of technology and evolving consumer habits in shaping e-commerce.
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